Who is the real persuader here?

This principle got its name because of the unprecedented success of a San Diego swimming pool cleaning service. In 1989 the proprietor of Mermaid Pool Service doubled his fee for service by using an unorthodox method. As the story goes, the basic rate for a swimming pool service was $50.00 per month. After using a new sales approach, the proprietor was able to ask for $100.00 per month

AND GET IT!

Many years ago, we took our sales team to lunch in San Diego's historic Gas Lamp District. This area is famous for its fun and unique drinking establishments. The mood is festive year round.

Before I took them to lunch, we told our sales crew that we had a very special surprise for them!

Which plays a bigger role in making decisions, logic or emotion?  Or, is it something completely different.  Something more covert.  How about you?  Do you make logical decisions?  There is only one way to find out.  

PLAY THE GAME IN THE ARTICLE!  It is simple and easy.  You may even begin to realize that you are amazed at your own anwers.  It works like this:  In the first game answer this one simple question: