About the Author

Mickey Booher has spent 18 years studying the art of influence and persuasion. He is a Certified Master Practitioner of Neuro Linguistic Programming and a Certified Clinical Hypnotherapist.  He has used his education to design “Real World” Selling programs. As a top producer for many years in the sales industry, Mickey spends his time testing various theories as it relates to why people make the decisions they do. These theories become working models only after being tested in the most extreme of circumstances. In 2000 Mickey Booher developed his Professional Influence system. The concept was to take the sciences of NLP and Hypnosis, blend it with “Real world” selling techniques to produce a methodology that would revolutionize the way that sales people communicated with their clients. After serving 12 years as Vice President for one of the finest vacation ownership companies in the world, Mickey Booher now spends his time as Chairman of the INSTITUTE FOR THE STUDIES OF PROFESSIONAL INFLUENCE (ISPI).  Living in Carlsbad, CA he spends all of his free time raising his son and dating his wife.