In the PROFESSIONAL INFLUENCE system, we believe that this is not only a good month to influence and persuade your clients to take action, but we believe that it is one of the best opportunities on the calendar!

That's right, not only will you be able to maintain your current pace of sales, but by reading the rest of this article your sales will actually increase.

WHEN YOU PERSUADE IS JUST AS IMPORTANT AS HOW YOU PERSUADE! That all goes to say that as the pages of the calendar tur your presentation needs to adjust. With that said, there are 3 critical elements to selling in the month of December.

BBQ’s are smoking all over the nation as we celebrate our Independence. For most people, they are getting paid to be off today. For those of us that make our primary living persuading others, today is a lostday (in terms of revenue). Instead of having five days to closethose deals, we are now left with four. It is for that reason that the true professional knows that he must be more productive over the next four days.

The three day weekend makes most people aware that they are disconnected from their immediate family. Conversations take place that leave the dad saying things like, "When did that happen?" or "Since when have you liked that?" These moments of realization have many of your clients brutally aware that they are missing the best years with their kids. If your product or service can be something used with the whole family, you need to highlight that this week.