The Laws of Professional Influence

Professional Influence Law #12 - Take their identity and sell it back to them

 

 

icon indentity2 Identity is one of the most overlookd areas of persuasion.  Our students know the value of uncovering a prospects identity.  More importantly, how to take it from then and have them buy it back.  Cool stuff.

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Professional Influence Law # 11 - Sell the Mac

iconmacvspcthumb2How are you viewed by your by your customers?  Professional Influence Law #11 will guide you into a simple and easy way to improve your image with those that count.  

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Professional Influence Law #2 - The Red Test Kit Principle

iconredtestkitThis principle got its name because of the unprecedented success of a San Diego swimming pool cleaning service. In 1989 the proprietor of Mermaid Pool Service doubled his fee for service by using an unorthodox method. As the story goes, the basic rate for a swimming pool service was $50.00 per month. After using a new sales approach, the proprietor was able to ask for $100.00 per month

AND GET IT!

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Professional Influence Law #3 - Install Social Proof

iconstickmanstandinginlineMany years ago, we took our sales team to lunch in San Diego's historic Gas Lamp District. This area is famous for its fun and unique drinking establishments. The mood is festive year round.

Before I took them to lunch, we told our sales crew that we had a very special surprise for them!

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Professional Influence Law #5 - The Romeo and Juliet Principle

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What did Romeo and Juliet have in common?  What was it about each other that connected them?  You may be amazed at how this weeks feature article will help you earn more commissions by connecting closer to those you serve.  How can Romeo and Juliet help you increase sales?  Read on.

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The Laws of Professional Influence

Professional Influence Law #12 - Take their identity and sell it back to them

Professional Influence Law #12 - Take their identity and sell it back to them Professional Influence Law #12 - Take their identity and sell it back to them
    Identity is one of the most overlookd areas of persuasion.  Our students know the value of uncovering a prospects identity.  More importantly, how to take it from then and have them buy it back. ...
Read More...

Professional Influence Law # 11 - Sell the Mac

Professional Influence Law # 11 - Sell the Mac Professional Influence Law # 11 - Sell the Mac
How are you viewed by your by your customers?  Professional Influence Law #11 will guide you into a simple and easy way to improve your image with those that count.  
Read More...

Professional Influence Law #3 - Install Social Proof

Professional Influence Law #3 - Install Social Proof Professional Influence Law #3 - Install Social Proof
Many years ago, we took our sales team to lunch in San Diego's historic Gas Lamp District. This area is famous for its fun and unique drinking establishments. The mood is festive year round. Before I...
Read More...

Professional Influence Law #5 - The Romeo and Juliet Principle

Professional Influence Law #5 - The Romeo and Juliet Principle Professional Influence Law #5 - The Romeo and Juliet Principle

What did Romeo and Juliet have in common?  What was it about each other that connected them?  You may be amazed at how this weeks feature article will help you earn more commissions by connecting...
Read More...

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