The Laws of Professional Influence

Professional Influence Law #5 - The Romeo and Juliet Principle

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What did Romeo and Juliet have in common?  What was it about each other that connected them?  You may be amazed at how this weeks feature article will help you earn more commissions by connecting closer to those you serve.  How can Romeo and Juliet help you increase sales?  Read on.

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Professional Influence Law #6 - The Johnny Carson Principle

IconJohnnyCarsonJohnny Carson had thousands of guest on his show.  One of the most intriguing, was a girl scout.  She happened to have sold more girl scout cookies than any other scout in the country.  That night, she taught the world a lesson in influence.  Read more to find out what she did that fateful night.

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Professional Influence Law #7 - The $8.00 potato

potatoAnswer the following four questions with a simple yes or no:

1.  Would you pay $8.00 for a potato?

2.  Would you pay $60.00 for a $19.99 bottle of wine? 

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Professional Influence Law #8 - Touchdowns and Tacklers

icontouchdownBefore the start of every NFL season, training camps open up all around the country.  Athletes begin to prepare for what is sure to be a demanding season of football.  I have always enjoyed reading about the various training camps.  Most NFL head coaches agree that the culture created in camp will determine the charachter of their team.  What does this have to do with influence?   

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Professional Influence Law #9 - The Curious George Principle

iconcuriousgeoargeWhat can this monkey teach you about persuasion?  As you read this feature article, you may begin to realize that there is a awesome driver of human behavior.  The Professional persuader that discovers this little gem will be better equipped to influence those around them.  That is why, this 9th Law of Professional Influence is a must read.

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The Laws of Professional Influence

Professional Influence Law #12 - Take their identity and sell it back to them

Professional Influence Law #12 - Take their identity and sell it back to them Professional Influence Law #12 - Take their identity and sell it back to them
    Identity is one of the most overlookd areas of persuasion.  Our students know the value of uncovering a prospects identity.  More importantly, how to take it from then and have them buy it back. ...
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Professional Influence Law # 11 - Sell the Mac

Professional Influence Law # 11 - Sell the Mac Professional Influence Law # 11 - Sell the Mac
How are you viewed by your by your customers?  Professional Influence Law #11 will guide you into a simple and easy way to improve your image with those that count.  
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Professional Influence Law #3 - Install Social Proof

Professional Influence Law #3 - Install Social Proof Professional Influence Law #3 - Install Social Proof
Many years ago, we took our sales team to lunch in San Diego's historic Gas Lamp District. This area is famous for its fun and unique drinking establishments. The mood is festive year round. Before I...
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Professional Influence Law #5 - The Romeo and Juliet Principle

Professional Influence Law #5 - The Romeo and Juliet Principle Professional Influence Law #5 - The Romeo and Juliet Principle

What did Romeo and Juliet have in common?  What was it about each other that connected them?  You may be amazed at how this weeks feature article will help you earn more commissions by connecting...
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