Make your business RECESSION PROOF



altSound like a big claim? Perhaps it is. Then again, when you know exactly how to communicate to TODAY’S customer, you will find that your customers feel comfortable doing business with you in ANY ECONOMIC LANDSCAPE.WE DO NOT OFFER TRAINING. We can however, recommend sales trainers that have been trained in the PROFESSIONAL INFLUENCE system.

Studies have shown that consumers buy goods and services in any market.  In other words, people are still spending money, they are just more selective about who they trust to spend it with!  Will they purchase from you is a direct result of the words that you choose when speaking to them.

There are 988,000 words in the English language.

We use roughly 6600 words in a 30 minute presentation.

Each word has an emotional value.

When you put the right words, in the right order,

they come together to form a code…


Welcome to E.V.O.W. Research. After countless hours in focus groups, surveys and other methods, the INSTITUTUTE FOR PROFESSIONAL INFLUENCE discovered that each word we use has an emotional value to the unconcious mind. WORDS MATTER!

It has become cliche to say that the client is different than it was 10 years ago. The reality is that your customers are drastically different than they were 1 YEAR ago.

Old selling strategies no longer work.  Why? Because your clients have changed.  Words that used to get them excited and motived only serve to make them more tense and uneasy.  The result is a great big "I have to think abou it."  Hear any of those lately?


Email us today to find out how your company can use this research to become RESESSION PROOF!



We teach a more indepth version of this topic in our certified course "Professional Influence." You might have already heard that our trainers will actually show you how to formulate "contrast options" into your specific products and services.  You may already know, by now, that employers are attracted to people that are different, new and unique.  Today we have overwhelming scientific proof that sales people that differentiate themselves from the crowd are more successful.  They are more likely to close that sale, get that promotion and have longer lasting relationships. 

Show your employer that you are deadly serious about reaching the companies goals.  Increase your income and line yourself up for the next big promotion.  All of this can and will be achieved when you enroll in the "Professional Influence Certification Course." 

Upon successful completion of this course you will become CERTIFIED!  Your certification goes on the "BIO" page and is registered with the INSTITUTE FOR THE STUDIES OF PROFESSIONAL INFLUENCE (ISPI).  As you read through this you may begin to realize that a link to this bio page can also be a powerful part of your resume. 

Are you ready to take your game to the next level?  If so email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .  For more information about this and other certification courses simply click here.